PromoteTOP Web Marketing Announces New Industry-Specific Website Marketing Packages

PromoteTOP Web Marketing, a leading Internet marketing firm, announced today it has launched new website marketing plans specifically designed to serve companies in select vertical industries and market sectors. These innovative plans are the result of market demand and customer requests for solutions that would meet the special online marketing needs that uniquely characterize each industry.
The first industry-specific marketing package was developed by PromoteTOP to serve Travel, Tourism and Hospitality websites. The success of this first package lead to the introduction of additional packages now serving websites and companies in the following sectors: Financial Services, Real Estate, Legal, Consulting, Health, Medical and Pharmaceutical, Gaming, E-Commerce and Online Shopping.
"We are delighted with our new service range. We now have an unparalleled ability to offer a complete, professional, website marketing service that is tailored to fit the industry-specific needs of companies in select industries." said Dave Gilis, CEO of PromoteTOP.
The first package designed for the travel industry has became particularly popular with hotels, motels and other hospitality websites. When promoting each accommodation or hotel, there are many variables to be taken into consideration. For example, users can select numerous terms when searching for a hotel: motel, inns, resort, accommodation, rooms, lodging, B&B, bed and breakfast, suite, etc. When people are planning travel online their search parameters also include the local and geographic parameters they select, and they may also combine additional specific requirements in their search query such as ‘conventions’, ‘family rates’ or ‘spa’.
A standard SEO company can’t understand these industry-specific characteristics and that’s where PromoteTOP comes in. The company offers packages of search engine marketing services specifically targeted to respond to search terms and search sites used by the traveling public. Our website marketing services solves many of the visibility problems currently facing this industry.
Many owners of accommodation properties have been too busy running their businesses to actively pursue search engine marketing. This has allowed discounters to successfully become intermediaries between the hotels and their customers. PromoteTOP helps hotel operators to position their web sites properly in search results, allowing them to take control over the sales channels, thus diminishing the impact of the third part vendors.
Founded in 2000, PromoteTOP Web Marketing is a leading provider of website marketing services, including guaranteed search engine placement. The company offers industry-specific marketing plans that cater to websites in the travel, tourism, hospitality, real estate, financial services, legal, medical, gaming, health & pharmaceutical industries. The PromoteTOP Website provides a valuable collection of free Internet marketing tools, articles and resources. PromoteTOP is located in Haifa Israel with representation in Boston, MA, and can be found on the web at http://www.promotetop.com

The dangers of medical malpractice

Medical malpractice is a bigger problem than most people want to admit. Approximately 80,000 people die in the United States each year due partly to medical malpractice. Data based on hospital reports shows that showes disturbing malprpractice rates between 35 and 40% of missed diagnoses with most resulting in death. At the same time, surprisingly few claims are filed. Only 2 percent of people injured by physicians' negligence seek compensation through a lawsuit (according to a 1991 article in the New England Journal of Medicine). A separate report from the Harvard School of Public Health ("Harvard Medical Practice Study") found slightly higher numbers. Their research found that only one in eight patients that suffers due to medical negligence ever files a lawsuit and only one in sixteen recovers any damages.

Medical malpractice is a mistake by a physician or health care provider which deviates from accepted standards of practice in the medical community and causes damage to the patient.

Some within the medical profession, insurance industries, and numerous lawyers and economists argue that the current American medical malpractice litigation system increases the cost of health care and threatens access to health care for all Americans.

In response, some consumer groups, patient rights organizations and lawyers who handle medical malpractice claims argue that the quality of health care in the US is among the best in the world, and they contend that this results in part from the ability of citizens to obtain an effective judicial remedy when they are victimized by medical malpractice, and that any extra cost imposed is justified by what they consider the extra benefit.

To protect themselves, physicians and hospitals acquire special insurance. Medical malpractice insurance covers doctors and other professionals in the medical field for liability claims arising from their treatment of patients. The cost of medical malpractice insurance began to rise at the beginning of this decade, after a period of essentially flat prices. Rate increases were precipitated in part by the growing size of claims, particularly in urban areas. Among the other factors driving up prices was a reduced supply of available coverage as several major insurers exited the medical malpractice business because of the difficulty of making a profit. Many people do not realize that their physician is not required to be insured. If not insured, there is little hope of collecting compensation if the doctor injures an innocent patient through malpractice.

Risk management education is a vital element in dealing with medical malpractice. This market is served by DocumationSeminars which provides training to physical therapists and nurses which are being challenged by an ever increasing litigous market place. They need to have the skills to deal with incidents and incident reports. For this reason learning about the methods and systems of incident reporting about medical accidents are important to therapists and nurses. Excellent documentation of incident reports can ultimately impact the ability to continue to provide services.

Are Prepaid Legal Services Worth your Money ?

Pre-paid legal services refers to legal plans in which members pay a monthly fee in exchange for access to a range of legal services on an as-needed basis. Pre-paid legal plans typically offer certain services for a fixed monthly charge such as legal advise and consultation, review of contracts, having a lawyer write a letter on a client's behalf or the drafting of wills and other legal documents. The pre-paid legal service industry has existed in Europe since 1907 and entered the US in 1969. In some states, pre-paid legal service plans are considered to be insurance.

In the US, Pre-Paid Legal Services, Inc. develops, underwrites and markets legal service plans through a network of more than 50 independent law firms across the U.S. and Canada. The plans provide for legal service benefits, including unlimited attorney consultation, letter writing, document preparation and review, will preparation, traffic violation defense, automobile-related criminal charges defense and a general trial defense.

The cornerstone product is their Expanded Family Plan, which covers preventive legal services, motor vehicle services, trial defense, and IRS audit protection. The exact coverages vary from state to state (or province to province) depending on local laws. In states or provinces where certain services are not offered in the plan, the membership fees are adjusted accordingly. In addition, the company offers several specialized plans for businesses targeted at certain niche markets, such as truck drivers, law enforcement officers, and small business owners. markets their services through a network of Independent Associates such as Maribel Slimbarski in Texas. An individual or corporation can join the company by paying a one-time fee of $49 to $249.

The value of registering companies offshore

Offshore Corporations
Panamanian corporations are legal entities having legal capacity to incur in obligations, execute lawful acts of commerce, acquire goods and operate all types of legal businesses, in a local or international level. Worldwide there is a great demand for Panamanian corporations, due to the non-existence of taxes on overseas operations, its international recognition and the existence of a Public Registry which assures confidentiality and certainty of information related to its incorporation, amendments or enforcement.
Gerli & Co. is an international law firm which specializes in the organization of Panamanian corporations, as well as International Business Corporations (IBC) and other jurisdictions corporations such as British Virgin Islands (BVI), Belize, Uruguay, Seychelles, Jersey, Bermudas, Bahamas and others; likewise, we provide services of administration, creation of business structures, specific fiscal and counseling structures for the correct use of corporations in international commercial transactions.
To set up a Corporation with our offices, please complete the Incorporation Form. Furthermore, we require our clients to submit basic information on their identity, which is confidential and reserve.

Gerli & Co. ranks among Panama finest Law firms across the entire spectrum of our practice.Professionalism, Excellence and Commitment to worldwide shipping needs have made us the Firm of choice for many of the world’s Leading Shipping Companies, Seeking Panama Legal Services, Maritime Services at the Panama Canal, Ship Registration in Panama, Surveys, Audits, Annual Inspections, Offshore Company Formation, as well as Maritime Law Firms, Fiduciary and Trust Management Companies, Banks and Ship Owners, as our team addresses their diverse Legal and Business Challenges. Our office is organized into four business units Offshore Company Formation and Tax Optimization Structures, Ship Registration at the Panama Canal, Trusts and Fiduciary Services, Foundations of Private Interest. Gerli & Co. and its affiliate offices worldwide work only as multidisciplinary teams, which span around the world.Our unique, team-oriented philosophy provides the assurance that all necessary firm expertise and resources are directed to achieve the best possible results for our clients.

Registration of corporations in Panama
General InformationTo incorporate a company, i.e., to execute the Articles of Incorporation in conformity with the laws of the Republic of Panama, the following data must be furnished. Name of the corporation (which may not be similar to the name of any corporation already recorded in Panama) and must indicate that it is a corporation by adding to it S.A. or Inc., or Corp., or any other acceptable formula that indicates it is a corporation.

Advantages of a Panamanian Corporation
Setting up a corporation takes, once the required information is received, approximately 24 hours for its incorporation and four (4) working days to be registered at the Public Registry. In any event, for cases of extreme urgency we have corporations available at an additional cost if their registration dates are prior to the current year. A fixed number of stockholders is not required by our law for the corporation to exist. Therefore, it may be wholly owned by a single person. All the shares of stock of the corporation may be issued to the bearer. In that event, there would be no official record of, nor the need to disclose, the identity of the stockholders.The capital of the corporation need not be paid at the time of the incorporation. Thus, it is possible to have the corporation in existence without unnecessarily tying up funds prior to the time in which these are really needed.Panamanian law does not require any correlation between the paid in capital and the value of the assets of the corporation. Thus, a corporation with a paid-in capital of US$10.000.00 may have assets worth several millions.The Directors and officers of the corporation need not be Panamanians, may have any nationality and may be residents of any country. The Board of Directors must be composed of at least 3 members which is the minimum established by law but any higher number of Directors may be appointed. The meetings of the Board of Directors of a Panamanian corporation may be held in any country. The Directors of the corporation may attend the meeting of the Board of Directors personally or by proxy. The meetings of stockholders of the corporation may be held in any country. The stockholders of the corporation may attend the meetings of stockholders personally or by proxy. The corporation may engage in any lawful business, even if it is not similar to any of the objects of the corporation specified in the articles of incorporation. The corporation may, according to Panamanian Law, undertake any kind of lawful business in any country outside of the Republic of Panama. Corporations only have to pay income tax in Panama for income derived from sources within the territory of the Republic of Panama, regardless of the place in which it is received by the corporation.Income obtained from business effected outside the territory of the Republic of Panama is not income derived from a source within Panama, and therefore, is not taxable under Panamanian Law.A Panamanian Corporation engaging in business in the Republic of Panama and also in other countries, will only pay income tax in Panama on the part of its income obtained from business transacted in Panama.Panamanian legislation does not tax dividends received by corporations, if said dividends are paid out of income produced outside the Republic of Panama. Therefore, a Panamanian corporation receiving dividends from another corporation paid out of income produced outside of the Republic, is not subject to tax in Panama.Employees, Officers or Directors of a Panamanian Corporation residing in foreign countries do not have to pay income tax or any other tax in Panama on the compensation which they receive for their services. The sole tax established on corporations by the Republic of Panama is US$150.00, payable annually within the three months following the anniversary date of registration. Panama has not entered into any tax treaties with other countries

Would you Like More PageRank?

PageRank (PR) is one of the most important concepts in Internet marketing. It is widely considered as the most important factor in the Google search relevancy algorithm that determines ranking of websites on Google’s search results. Having a high PageRank is a must if you wish to attract visitors or customers to your website.

The PageRank principle is simple
The higher the PR of your site the higher will be its search engine position. So the goal is to get lots of sites linking to your site. But quality is much more important than quantity. The higher the PR of the sites that link to yours the more they boost your sites PR.
When planning your effort, always remember than one link from a PR-6 or PR-7 site is worth indefinitely more than hundreds of links from PR-0 or PR-1 sites.
In addition, you should aim to include your link on pages with as few other links as possible. Pages with over 25 links have little value. Additional factors that go into the algorithm include the amount of different sites that point to yours (10 links from 10 different sites count much more than 10 links from the same site) and the inclusion of your keywords in the text of the links.
As a general rule of thumb, a one-way, high PageRank link will give your site a PR two points below that of the linking page. So a link from a PR-8 site should get your site a PR-6. However, at the lower end of the scale, I have seen a PR-5 turn a new PR-0 site into a PR-4.

The effects of having a high PageRank
Most industries, market niches and business sectors only have a PR5 or PR6 site as the top ranking result. The implication is that you can dominate a niche or local market on search engines without investing too much money or time. For example, you can buy keyword rich text links on networks of sites that have a PR of 8-9 for $ 500-2,000 a month. Doing this is likely to get you a PR of 6 or 7 right out the gate. The implication is that your site will appear as number one when users search Google for key phrases related to your market niche.

Where to start
Before starting to actually work on improving your PR, be sure to install the Google Toolbar on your browser. The Toolbar shows a value (on a log scale) of 0-10 for each website that corresponds to the underlying PR of that page. The average website with little or no marketing support is typically PR1 to PR3. Google is updating the PR level it displays in the Google Toolbar about once every three months so patience is required until you can see the results of any PR building campaign.
Since PR is all about links you’ll have to know who already links to you. You can either use the Google Toolbar by selecting "Backward Links" or type in Google “link:www.yourpage.com”

The easy ways
There are two easy ways to get a site with high PageRank:
Buy one – at any given time there are thousands of websites offered for sale on ebay and other sites with moderately high PR. You can buy one in an industry of your choosing and adapt it to your needs.
When your site is new you will have a PR of 0. But that’s not a problem if you, or a close friend, own another site with a high PR. Lets say the other site has a PR5 website. If you link to your new site from all the pages of the high PR site, then the new site would automatically get at least a PR4. If you don’t own a high PR site and neither do your friends, don’t worry. There are other options.

Buy Links with High PageRank
You can easily buy PR buy renting text links from sites that have high PR. Links can be acquired through numerous intermediary sites such as Linkadage.com, Linkauctions.com or Text-Link-Ads.com. Typical rates for high PR links are:
PR5 text link: $7-20/mo.
PR6 text link: $25-$50/mo.
PR7 text link: $65-$100/mo.
PR8 text link: $100-200/mo.
PR9 text link: $ 700-1300/mo
But buying links is best if used as a short term strategy to support a campaign for several months. For long terms purposes, move away from the pay for high PR links and seek other methods such as high quality reciprocal link partners, directory listings or improved content.

Directory Links
The most popular directories are Yahoo and DMOZ. But paying $ 299 a year for inclusion in Yahoo’s directory is usually not a wise investment since too many sites are listed in each page and the PR benefit you’ll receive is inadequate. Inclusion in the DMOZ is free and important but unfortunately most sites get rejected or ignored.
You should seek those directories that have a high PR on their homepage but more important also on the category that interests you. The PR your website will receive from inclusion on these directories is also a function of the number of other links on the page where your site’s link will appear. The fewer links, the higher the PR you will receive. So your top priorities are directories with high PR and few other links in the relevant category page. Visit Directoryarchives.com to find lists of niche directories to submit your link.
Some of the older directories have over time built up a PR6 or PR7. But the smaller and newer directories typically buy their PR through text links ads on more popular sites. In turn they typically charge a $ 25-40 registration fee. Some of these newer directories have smaller category structures which mean that you may buy a link that will deliver a PR4 or PR5 that may last many years for that one time fee.

Copy your Competitors
It's quite easy to find out where your competitors get their links from. If you don’t know who your top competitors are, all you have to do is query Google for the main key phrases in your market and the result page will list your top competitors. Next, Visit the homepage of each competitor, and in the Page Info dropdown box of the Google Toolbar, select "Backward Links". You will then see a list of pages that link to the page you are visiting. It won't list every page, but will list all the ones worth getting a link from. Write down the URLs linking to each competitor and continue until you have some one hundred URLs from about 10 competitors. Than, send a personalized email to the owner or webmaster of each of these sites requesting a link or a reciprocal link.

Link exchanges
A common practice to increase PR is to exchange links with other sites, a practice also known as reciprocal linking. You can start by looking in a directory such as About.com or DMOZ for reputable sites with a topic somehow related to yours. If at all possible, your partner's link page must be accessible from their homepage, have a decent PR and not contain too many outbound links. Open each URL to learn a little bit about each site and find a contact email and than send a personalized email asking for a reciprocal link.
In addition you should set up a links page that is easily accessible on your site to offer reciprocal linking opportunity.
You should note however that link exchanges and reciprocal linking are slowly becoming a thing of the past as this technique has been abused, and search engines have increased their capabilities to detect it. There is strong evidence that search engines give more weight to one-way links (such as links from directories or from articles).

Writing articles
This is a great way to get links from important pages with high PR and it is successfully used by many top marketers. Basically, you write articles related to your field, and allow others to publish them for free in websites and newsletters. At the end of your article, you include a resource box (a small bio) with a link to your website. The link should include the full URL spelled out (http:// …) since some sites copy just the text and delete the links. Now you’ll have to publicize your articles by finding sites that post articles. Type your main keywords + “articles” in Google to find potential sites. Before spending the time to send your articles check each site to verify it has a PR of at least 4.
As your articles get published, your links will spread like wildfire and your PR will increase. The bonus is that many of the sites that publish articles are respectable portals or news sites and such sites are likely to have a high PR.

Getting Links without Even Asking
My favorite way to get links (but the most time-consuming) is to simply have the best site on the Internet in any specific niche. Even if you think there is nothing unique about your website try to find a small niche where you can specialize. Interestingly enough, if your site is focused around a theme and is well written, providing tons of useful information and is constantly updated, you often won't have to seek out links at all. Other sites will simply link to yours. The better your content, the more one-way links and reciprocal link offer you will get over time.

Guest Book Signings
Another linking strategy is guestbook signings, as most community-based sites allow free signature links in forum posts. So participating in popular forums related to your industry is likely to increase your PR. You can search the web the old fashioned way. Find a guestbook, drop a note with your URL or signature and move on, or you can pay a guestbook signing service a few dollars to auto-sign your name and site URL in several thousand guestbooks.
Keep in mind, that this technique is questionable since there is a dispute among search engine optimization specialists if this technique is effective or not. It is speculated that search engines may apply filters to prevent guestbook links from increasing PR.

Get a Blog
Blogs are the newest hot trend on the Internet and are also valuable as an online marketing tool. They make it simple for the average joe to write online and even add content to their site on a daily basis with just a few clicks of the mouse. This dramatically changes the way information is shared and distributed. With blogs anyone can easily become a source of valuable information. The search engine companies recognize this and make it a point to spider the blog networks on a regular basis.
There are in fact several blog programs available that you can either load into your own domain with ease or that you can use from a third-party, remotely-hosted server. One popular service is Blogger.com by Google. Adding a blog by Blogger to your new website will ensure it gets spidered within days.
There are actually a few ways to get one-way inbound links with blogs. The first way is simply to host a blog on your website and update it frequently. People tend to link to blogs because they provide content that is constantly being updated. The second way is to submit it to blog directories. Just like website directories, there are tons of blog directories you can submit to for free. Just do a search on Google for "blog directory" and you will find them. The third way of getting inbound links with a blog is to host it somewhere other than on your website. Then, provide a link from your blog to your website. After you have done that, you can submit your blog to directories for the extra page rank and added exposure.

This article is published by:
Dave Gilis of PromoteTOP Web Marketing. PromoteTOP is a leading provider of website marketing services, including guaranteed search engine placement. The company offers industry-specific marketing plans that cater to websites in the travel, tourism, hospitality, real estate, financial services, legal, medical, gaming, health & pharmaceutical industries. The PromoteTOP Website (http://www.promotetop.com) provides a valuable collection of free Internet marketing tools, articles and resources. You can freely reprint this article with this resource box included.